Thursday, September 11, 2014

Using Data to Support Fund Raising

All of the maps on this site are intended to support actions that draw volunteers, dollars, technology and ideas to all of the high poverty areas in Chicago where a wide range of volunteer-based tutoring, mentoring and learning organizations are needed in the non-school hours.

Below is a graphic showing the home page of the Boston Indicators Project, which I've been following since around 2004.

What I've liked about this site is that it has created a list of 10 indicators/issues which represent most of the major issues of concern to people in the Boston area. If you click into any of the issue areas you can dig deeper into a wide range of data, maps, articles, etc. to help you better understand the problem and potential solutions.

On the right bottom of the home page is a section focused on the Boston Giving Common, created by the Boston Foundation.

I created screen shots showing the progression of pages you find as you click into the Giving Common. First, you'll find ten categories, which align with the 10 issue areas on the Boston Indicators site. If you click any of these, such as youth development, you go to a page listing youth development organizations in the Boston area. If you click on an organization you go to a page with financial information, web site address, and a button that you can click to make a donation!

I don't know if this represents all youth serving organizations in Boston, or just a few.
I also don't see maps that show locations of different organizations, with layers showing different types of services, or different age groups served, which is what I've created on the Chicago Tutor/Mentor Program Locator.

I also don't see an explanation of a year-round strategy intended to draw a growing number of volunteers and donors to this web site so more will become supporters of different programs. I also don't see a use of MOOCs or engagement of youth as story-tellers, as part of a strategy to engage growing numbers of people to focus on each separate issue area.

Yet this is a great model of a high profile community organization acting to leverage it's own giving by encouraging others to support organizations in the region who require consistent, on-going and flexible operating dollars and a wide range of talent to have a growing impact on solving the problems that the indicators show face Boston. It has constantly been improving what it does since I first saw the site many years ago. I suspect it's leaders will be adding some of the features I've mentioned as the look for more ways to engage Boston area citizens, social benefit organizations and resource providers.

While I write about this, I also share my interest using my Twitter @tutormentorteam feed. And I've added the link to this section of my web library so others can find this and use it to inspire their own efforts. I've shared this with Chicago organizations and hope I'm invited into brainstorming conversations and planning groups who are looking for ways to mobilize all stakeholders in the region in long-term problem solving.

If you're aware of something like this in other cities, or something working even better to draw needed resources to all of the neighborhoods who need a wide range of services, share the link on your own blog and with me via a comment or a Tweet.

No comments: