What If This Market Analysis Tool Were Used to Support Growth of Youth Programs

Below is a screen shot from a Business Market Analysis Case Study posted by ESRI this week.  I encourage you to open the link and see how Walgreens uses this tool to determine where to place new stores.

Open link and view this market analysis tool

UPDATE:  10-24-2019 - here's a different example of using GIS mapping to support fund raising efforts. Read both articles then the rest of this blog article.

Imagine having this tool available to social sector intermediaries like the Tutor/Mentor Connection.  In early 1993 when a volunteer from IBM was introducing me to Geographic Information Systems I saw interactive uses of mapping as planning tools and understood their potential to visually communicate.

Between then and 2009, with the help of volunteers and a few donors, I was able to mimic some of those tools in the types of maps and map platforms we created to help support the growth of volunteer-based tutor/mentor programs in Chicago, but was never able to get the full suite of tools, nor the executive commitment to use these in efforts to engage corporate resources in helping tutor/mentor programs grow in areas served by different companies.

See map in this story

At the left is one of the map stories we created in the 1990s. This has all of the elements of the ESRI tool, except it is not automated. We show specific parts of Chicago, tell a story of a shooting, talk about the poverty that is a root cause of much of the violence, and talk about assets in the area (businesses, faith groups, colleges, hospitals) who could be helping tutor/mentor programs grow in that area.

Imagine having that story told with a GIS tool like the one ESRI is showing. Imagine the story being told by a corporate CEO or Mayor of a big city!   I can imagine it. I've not been able to make it happen!

Browse through this set of articles, written since 2008, to show how Tutor/Mentor Connection (now Tutor/Mentor Institute, LLC) has been attempting to use maps.

view map & list of programs here

The one unique feature of the T/MC work is that we've been collecting information about non-school, volunteer-based tutor, mentor and learning programs in the Chicago region since 1993, and our efforts aim to draw volunteers, donors and ideas directly to each program, to help each constantly improve.

T/MC goes beyond technical assistance and showing "how" to recruit and/or raise money. T/MC has helped build public attention and recruit and raise money for these programs since 1994. 

And T/MC uses maps to try to ensure a distribution of k-12 programs in every high poverty neighborhood of the Chicago region.

If you know of others using maps this way, please share it in the comments section.

Since 2011 the Tutor/Mentor Connection has been led by the Tutor/Mentor Institute, LLC (which is a one person - Dan Bassill (me) - operation based in the Chicago region). Here's a 2019 article showing what I've been trying to do and showing help needed to re-build my capacity to do this work.

These maps could be any major city in the world, not just Chicago. That means a  university, business and/or civic organization from any place in the world could spend time learning what the Tutor/Mentor Connection/Institute, LLC  has been building then offer to adopt, and rebuild, the strategy to apply in their own city and to share with other cities.

Any company could be using ESRI tools as part of this ROLE OF LEADERS  commitment, to support the growth of youth serving organizations in areas where they do business, and/or where customers and employees live.

Connect with me on Twitter, Facebook and/or Linkedin.  Let's explore this possibility. 

In the short term, please make a contribution to help me continue to fund this work.