What If Leaders Had Used Maps This Way?

Below is a page from the 1997 NEWSLINK, the printed newsletter of the Cabrini Connections, Tutor/Mentor Connection, which I formed in late 1992.  

The headline is "No General Would Go to Battle Without a Map".  It's aimed at corporate CEOs.

In the top map inset is a 1997quote from Chicago's Mayor Richard Daley.  It says, "I look forward to a time when businesses, churches and leaders throughout this city will each stake out an area in a particular community and pledge to take an active responsibility for the education and well-being of all the young people in that area."

The bottom map shows hospitals in Chicago.  The heading next to it says, "Channel marketing:  Encourage "look-alike" groups (health, law, arts, science) to expand outreach programs in neighborhoods where they operate, with afterschool programs serving as distribution centers for these efforts"

In the text it says "Healthcare groups with "prevention" programs aimed at changing behaviors before they come to the health care provider as problems could partner with existing programs. Staff and volunteers could be role models to help youth hear healthcare "prevention" messages, modify behavior, and sustain changes until they become a habit. At the same time health groups are a source of mentors, job shadowing, careers, professional resources and even safe place for youth and adults to meet."

In the inset the text says:

WHAT IF?
While everyone can't be a one-on-one mentor, different groups have special skills that could help tutor/mentor programs be more effective.

While the map shows how hospitals could adopt neighborhoods, what if the alumni groups of Chicago's business schools (Northwestern, Chicago, DePaul, Loyola) made it their mission to have teams of business/marketing experts at each afterschool program in the city to help ALL programs build effective long-term business plans.

WHAT IF THAT PROMISE WERE MADE?

I've been encouraging businesses to adopt strategies like this for more than 25 years.  You can read the full NEWSLINK issue at this link. 

Visit this page and view visual essays that I've created since the 1990s to share similar ideas and strategies. 

While we mailed our print newsletters to nearly 7,000 people by 1997, too few people have ever seen the ideas I've been sharing.  

That means they are "NEW" to everyone who has not seen them.  Which means anyone can begin to add these ideas to their own leadership and maybe ten years from now the WHAT IF will be LOOK AT WHAT WE DID!

If these ideas have value to you, please visit this page and make a small contribution to help me pay the bills and keep this resource available to you and the world.

Maps and Map-Stories from past 30 years

This is a story that appeared in the Chicago SunTimes in November 1994. It talks about my leaving my corporate advertising job to lead a volunteer-based tutor/mentor program in Chicago.

The two photos show me with a 7th grade student, who is now a college graduate with two kids in college. We're still connected on Facebook.

The second is a map of Chicago, with high poverty areas highlighted, and known volunteer-based tutor/mentor programs shown.

While we launched the site-based Cabrini Connections program in January 1993, we spent all of 1993 planning a second program, aimed at building greater attention and a better flow of volunteers and dollars to EVERY volunteer-based tutor/mentor program in Chicago, including our own. 

We named that Tutor/Mentor Connection and launched our first survey to learn about existing programs in January 1994.  

Why maps?

In late 1992 as I was forming the new program I told a librarian at the United Way/Crusade of Mercy about our intent to learn about every tutor/mentor program in Chicago. She asked, "How will you share that information?"

I told her I had not yet figured that out and she went into the library and came back with a magazine that describe Geographic Information Systems (GIS) and how that could be used to plot locations of programs on a map of Chicago.  

I was immediately sold on the ideas and have spent the last 30 years trying to do that.

The first challenge was learning about GIS technology and building the capacity to create maps. That was solved in 1993 when Metro Chicago Information Systems offered to produce maps for us (for a fee).  They produced maps for us through 1995. We launched our own capacity in 1996 (see below). 

How were maps used?  

One strategy was to publish our list of programs in a directory, which we began to do in May 1994.  We updated that annually and continued publishing it until 2002.  Then we moved the data to an online Program Locator, which was used until 2018 when the site went off line.  View 1995 Directory.

A second strategy was to create map-stories following negative news in the Chicago SunTimes or Chicago Tribune.  Below is one example.

Our aim was to show where something "bad" happened, and was given significant attention in local media. Our goal was to tell "The Rest of the Story", showing the level of poverty and number of poorly performing schools in that area, which were contributing factors to what happened.  

We added locations of tutor/mentor programs in the area, if there were any.  Then we also added layers showing assets, such as churches, business, colleges and/or hospitals, who shared the geography, thus should be strategically involved in helping tutor/mentor programs grow, and helping those programs constantly improve what they were doing to help kids through school and into jobs and careers.

At the same time we created maps like these, showing businesses, faith groups, universities, etc. who had locations in many parts of the Chicago area, thus could be supporting volunteer-based tutor/mentor programs in many places, not just a few favored, high-profile, programs.

The goal has been to have good and constantly improving programs in EVERY high poverty area, not just in a few places.

Over the past few months I've been creating archives in my Google drive folder and now you can look at all of the maps and map stories we've created, as well as the media stories our strategies generated.

Map stories created since 1993 - open this link

From 2008 to early 2011 we were able to hire a part time GIS expert to create maps using donated ESRI ArcView GIS software. View his collection.

The collections below show maps used in blog articles, visual presentations, social media, etc.  Many of these maps were NOT created by the Tutor/Mentor Connection or Tutor/Mentor Institute, LLC.  Some were created using the interactive map-based program locator that was created in 2008 - open this link

As we found ways to create maps and map-stories we created an on-going event strategy that generated media stories.  Below is a folder that shows several hundred articles.

Finding talent to do the annual survey, create and maintain a database, and then create our maps was always a challenge. Drawing attention to the maps was an equally large challenge.  That's why I began to reach out to universities in 1993 to try to form partnerships that would lead to students, faculty and alumni duplicating the work my small organization was piloting.

Last Friday I posted an article on the Tutor/Mentor Blog, featuring a PDF presentation showing my "30-year history of reaching out to universities".  Below are three pages from that presentation

Students from Northern Illinois University set up a GIS map-making capacity at our Cabrini Connections office in 1995.  One student worked for us part time in 1996 and 1997 to create maps for us, then continued as a volunteer.

Vamshee Bhupathiraju, a graduate student at IIT, came to Cabrini Connections, Tutor/Mentor Connection in 2003 through a technology grant.  He created the on-line program locator, which was launched in 2004.  This was the source of data used in the interactive Chicago Program Locator built in 2008 by a team from India. 

Students from Indiana University created a map in 2016, showing participation in every Tutor/Mentor Leadership and Networking Conference from May 1994 to May 2014.

These were significant contributions.  These are just 3 pages out of 50 that I share in this presentation. They show what's possible. I hope you'll take a look. 

I'm sharing my archives because I believe other people could do what I've been trying to do, and do it better.  And because I'm now 77 and need others to continue this work.

My maps show that non-school, volunteer-based, tutor, mentor and learning programs are needed in many parts of the Chicago region, but in many cities around the country (and probably the world). 

Too few people ever saw the maps I'm sharing because I never had millions of dollars for advertising and was not a Taylor Swift type of celebrity who could draw people to complex ideas on a regular basis. 

Universities have the talent, and responsibility, to do this work.  However, unless major donors step forward to provide on-going, decades-long, funding, none will do this for as long as I have and none will ever be able to publish an archive like I've shared here, showing 30 years of maps and map stories.

Ten or fifteen years from now archives like mine could be available on university websites in many cities.  It only takes "two or three people on a campus to launch a Tutor/Mentor Connection", and a major donor!

I'll be sharing more of my archives in coming weeks, primarily in articles on the Tutor/Mentor blog.  My goal is that a few people will be motivated to dig deeply into this information. I'm sure there's a book that could be written, showing strategies leaders can use to help end poverty by helping more kids through school and into jobs and careers.

Thanks for reading this. Please share it.

I'm on Twitter (x), Facebook, LinkedIn, Instagram and other platforms. You can find links on this page.

If you are able to make a small contribution to help me keep doing this work, visit this page.  

University of Michigan Poverty Solutions Data Maps

I've followed the University of Michigan Poverty Solutions account on Twitter (X) for a few years and have a viewed some of their live presentations. Below are screenshots from two resources I found on their site today.

Michigan  Poverty and Well-Being Map - open link

Multidimensional Index of Deep Disadvantage - open link

Both maps are interactive, meaning you can zoom in to small sections of the country, or the state. And you can click on an area and get data showing the level of poverty and/or disadvantage in that area. I encourage you to spend time learning to use these in your own advocacy.

I've added links to the University of Michigan Poverty Solutions site in this section of the Tutor/Mentor library. Take time to get to know these resources. Share them with your community. 

As I prepared to write this post I scrolled through this blog, looking at articles I had tagged "datamaps".

I encourage you to do the same.  You'll see many other interactive data platforms and maps. 

In many articles you'll see how I've used maps to call attention to areas where kids and families need extra help. Here's one example. 

There are a lot of resources mapping poverty but I don't find enough people using the maps the way I have been since 1994, to draw volunteers, donors and business investment into these areas and keep it there for many years.   

That's the only solution I know of.  It comes down to building and sustaining public attention and public will.  

I took this photo many years ago, as a reminder of what I needed to do daily, and what others also need to be doing.

I'm on many social media platforms. See links on this page. I hope you'll connect and post links to map-stories you are creating.

I also hope you'll visit my "Support Tutor/Mentor Institute, LLC" page and make a contribution to help me continue to maintain this library and share it daily with the rest of the world.